In 2018, mobile phone usage is at an all-time high. A large majority of post-millennials rely on their smartphones. As a result, the mobile market is expanding at an exponential rate. Mobile users are easy to reach, and businesses are capitalizing on this.
Internal operations become more streamlined.
Due to wireless networks and mobile platforms, employees can communicate constantly. This makes workflow more efficient, resulting in higher productivity.
Tailor apps to your target market.
Using your customer’s search history and preferences within the mobile app, you can customize user experience, and therefore enhance customer satisfaction.
Customers have easy access to your product.
Mobile apps make the purchasing process much easier for customers. Customers no longer have to travel to a physical store, or order online via a computer. They can make purchases with the click of a button.
Customers can make payments easily.
The digital market has seen a shift towards mobile wallet services, such as PayPal, Google Wallet, and Apple Pay. Customers don’t have to log in to their bank accounts every time they make a payment.
Transactions are more secure.
The rise in credit card fraud has resulted in a decrease in the frequency of credit card usage. Since customers only have to enter their banking details once with digital wallets and mobile apps, they are less susceptible to hacking and phishing.
Increase customer retention.
Businesses can make use of rewards programs to encourage customers to use the mobile app more often. By offering more incentives for customers, the business gains brand loyalty.
Give and receive better feedback.
In-app surveys eliminate the need for manual data entry. This means a quicker turnaround time to respond to feedback and improve customer satisfaction
Businesses are investing heavily in mobile app development to stake their claim in a highly competitive market. It has never been easier for businesses to reach their customers, and for customers to make purchases. Mobile apps are the way forward.