A website helps businesses promote and sell their products and services online. Moreover, it also allows them to distinguish themselves from their competitors and promote establish their brand. For customers who rely heavily on the Internet to learn everything about a company, businesses with an online presence mean a lot. So, a website one of the most important online business assets. It can help you share information, build credibility, and distinguish yourself from the crowd.
Studies say that 97% of businesses with a website recommend other businesses to establish their website. Let’s find out why it’s so and why your business needs a website.
1. Find Customers
88% of U.S. businesses with a website agree that it’s made it easier for customers to find their business. Today, customers are searching on their computers, tablets, and smart phones multiple times every day. A website enables them to find your business and learn about your product/services and what you have to offer.
Today, content is key. Google’s algorithms are very strong and aim to better serve user searches today. They reward sites that provide visitors with helpful content and a good user experience. So, if someone is looking for a product or service that your business offers, your website needs to show up in the search results or you will miss out on potential sales leads.
2. Build Credibility
You can build a brand presence and brand image for your business on social media. You’re only restricted by the platform in terms of design, process, and technology but it’s more advantageous than limiting. A website can help businesses increase flexibility, control, branding, and credibility. 84% of U.S. consumers believe that a business with a website is more credible than one that only has a social media page. A website can make a difference when it comes to being credible and attracting new customers.
3. Grow your Business
Many businesses want to expand their operations and reach out to new customers. Face-to-face interactions are important and business often comes from word-of-mouth. A website affords you an opportunity to “pass your card out” to thousands of online visitors. An e-commerce store can help you sell items online and ship the product to customers almost anywhere in the world. You might soon find out that buyers in a neighboring city or state are more interested in your services. This can increase your service area, and maybe even an expansion of regional offices. 81% of U.S. businesses say that a website has helped them grow their business. A website can help your business reach a greater number of potential customers and opportunities.
4. Gain Competitive Advantage
Over 80% of consumers use the Internet to do research before making any major purchase. Consumers want to be informed about their purchasing decisions. They want to know what they’re buying and who they’re buying it from.
Without a website, you risk losing customers to businesses that have already established their online presence. If you’re in direct competition with another business that has a website, your competitor has a clear advantage. This is especially true if they are effectively marketing their website.
More than 80% of businesses say that their website is critical to their business. So, there’s no doubt as to how important a website is for your business. It can be more beneficial than you ever thought before.